Business Continuity Planning
Fascinating seeing the developments over the weekend regarding the ‘Live Cash Giveaway’… unless you own the company of course.
We often discuss social media and brand risk and how quickly this can escalate well beyond your control. I am confident that this outcome wasn’t planned to happen and that things quickly spiraled out of control. That’s the thing though when it comes to business continuity planning – things do quickly spiral out of your control. We even have the Prime Minister weighing in on the debate.
So, what could have been done differently?
I am not able to comment on the specifics of this case as quite frankly I have no idea of any of the detail. The media has reported one side and there is always another side to every story.
That said, specifically regarding business continuity planning – what are your expectations if something goes awry? Who has permission to say what to the media? Is there a social media policy preventing staff / subbies from speaking? What communications do we need to share with who (staff, key clients, stakeholders)? How do we protect the brand during and post incident?
Each company will be different however the common premise is that these events can be planned for. The following have all happened over the last few years: brand damage, Covid, serious harm, floods, cyber-attack, earthquakes, rogue employees… the list goes on.
Business Continuity Planning is not difficult nor expensive. In fact, you may be eligible for a subsidy under the Regional Business Partner fund which can provide up to 50%.
We are very happy to have a no obligation chat and explain what is involved - why not call me 0800 747 569 (0800 RISK NZ).
